About Us

Who We Are

Welcome to michall, a lifestyle brand dedicated to designing high-quality drinkware that blends durability, style, and everyday convenience.
michall.store is owned and operated by Joseph Adamita, and our company was founded in New Port Richey, Florida, USA.

Our primary focus is premium 40 oz stainless steel tumblers, crafted to bring comfort and reliability to your daily hydration routine—whether you are at home, on the road, or exploring the outdoors.

The Meaning Behind “michall”

The name “michall” comes from the idea of “My Choice All Day”—a short phrase our founder created to represent a product you can rely on from morning to night.
Over time, “My-Choice-All” was shortened to michall, symbolizing:

  • My choice for quality
  • My choice for sustainability
  • My choice for all-day use

michall stands for dependable craftsmanship and thoughtful design, built for people who value products that last.

Our Story

The brand began with a simple observation by our founder, Joseph: people were constantly searching for a tumbler that truly stayed cold, survived everyday wear, and matched their personal style. Many options existed, but few delivered a balance of insulation, durability, comfort, and aesthetics.

Joseph started experimenting with stainless steel prototypes in his garage, testing insulation layers, ergonomic shapes, and handle designs. The first successful michall tumbler was born after countless trials—a product created not by chance but by purposeful design.

Today, michall has grown from an idea into a brand trusted by customers across the United States. Each product goes through strict quality control to ensure it meets the standards that shaped our beginnings.

What We Do (Our Business Model)

michall operates as a direct-to-consumer online retailer through our official website michall.store.
This allows us to:

  • Offer competitive pricing without middleman markups
  • Maintain full control of quality and customer experience
  • Respond quickly to customer feedback and product improvements
  • Provide fast, reliable shipping directly to our customers

Every tumbler we sell is designed by our team and produced through carefully selected, audited manufacturing partners who specialize in premium stainless steel drinkware.

Our Vision for the Future

While michall started in the United States, we are now entering the early stages of expanding into international markets. Our long-term plan includes:

  • Global shipping capabilities
  • Country-specific product lines
  • International customer service support
  • Partnerships with regional distributors
  • A broader product portfolio beyond tumblers

This expansion marks a new chapter for us, and we are committed to bringing michall quality to customers worldwide.

Our Commitment

At michall, we value:

  • Quality you can trust
  • Design that feels personal
  • Sustainable materials
  • Honest communication
  • Customer-first service

We’re here to build more than products—we’re here to build a brand that accompanies you every day, everywhere.

Contact Us

Business Address: 4051 Madison St, New Port Richey, FL 34652, United States
Email: [email protected]
Support Hours: 9:00 AM – 6:30 PM (EST, Mon – Fri)